Jess Binder is the proud owner of Loadout Liquors in Craig, Colorado, and a dedicated advocate for youth hockey. As a mother of three hockey-playing boys and the wife of Neil Binder, she is deeply involved in the local hockey community, particularly with the Colorado Fighting Elk. Her passion for the sport and commitment to her community are evident in her volunteer work at the rink and her ongoing support of local initiatives. A firm believer in giving back, Jess continually seeks opportunities to contribute and make a positive impact. Whether cheering from the stands or lending a helping hand, her dedication to youth sports and community involvement remains steadfast.